A successful business is your goal, but in order to accomplish this, you need to bring members of the target market you’re seeking back to your website and have them enter your sales funnel (i.e. sign up to your subscriber list). The big question is, how will they find your website?
Most people who look for a specific topic online will go to their favorite search engine (Google is the most popular) and input words that are associated with the topic they are looking for. These are often known as “keywords clickfunnels special offer.”
For people to find your website, your site needs to be associated with keywords that people will enter into the search engine. That way, they’ll see your site listed on the search engine results page and click on the link to take them to your site.
However, the best chances of this occurring will only be if your site is listed on the first page of search engine results, as most people do not go beyond the first page when searching for a topic, so if your site does not appear on that first page, it’s likely that your site will not receive much traffic from the search engines.
The major question is, how do you get your site listed on the first page of search engine results for selected keywords?
There are two main ways for your site to be listed on the first page of search engine results:
1. SEO (Search Engine Optimization)
2. Pay Per Click
Some of the information mentioned in this article (like finding which keywords people will use to find your website) can also be utilized for SEO, as SEO is based upon linking your site with the keywords that people will input into the search engine to find sites like yours. However, we will be focus mainly on Pay Per Click marketing in this article.
The critical key behind Pay Per Click marketing is to pay the highest amount per click for the keywords you want your site associated with. By doing this, your site can appear on the first page of the search engine results pages without it being fully optimized for the search engines as SEO requires. You can accomplish this by paying the highest amount per each click on your sponsored link when a visitor to the search engines clicks on your link.
For instance, if you look toward the right side of the screen on Google’s first page of search results, you’ll see a section labeled as “Sponsored Links.” The links that are in that section are not necessarily optimized to be on the first page of search engine results, but appear on the first page because they pay the search engine so much per each individual click whenever a visitor clicks on that link.
This is a way for your site to be listed on the first page of search engine results without being optimized for the search engines, but being that you will pay for each visitor to your website, you should make sure that each visitor to your website is one who will be interested in your site and your offer(s); if the people coming to your site are not interested in your offers, you will be throwing away your money with no chance at making a profit.
To discover keywords that people may use to find your site, utilize a free keyword tool like Google AdWords and enter some keywords you think people will input to find your site. AdWords (or whatever keyword tool you use) will provide several variations of the keyword(s) you entered. You should then enter each variation into AdWords and carefully study the results to better determine which keywords will be the likeliest for a person to find your site by conducting a search on the search engines.
It’s important for you to keep in mind that people may use a string of keywords to discover your site. This is also known as “long-tail keywords,” and these are used so that people can refine their search results more carefully. For instance, if they only want to see sites with “HP laptops,” inputting “HP laptops” into the search engine would yield more relevant results than just inputting “laptops.”
You should also make use of the matching features that Google uses for keywords in your Pay Per Click marketing campaigns. There are three main types:
1. Broad keyword match -a person will just input a keyword (or keyword phrase), such as HP laptops. The results will include HP laptops, but will also include all results that have HP and laptops, so those results could include sites that are not relevant to their main objective, such as sites with HP toner, Toshiba laptops, etc.
2. Phrase match – this is where a person will input a keyword (or keyword phrase) in quotes, such as “HP laptops.” The results will not include sites that don’t have the keywords in that order, like “Toshiba laptops” and “HP toner,” but could still include sites that have irrelevant topics, like “HP laptops repair,” “HP laptops accessories,” etc.
3. Exact keyword match – this is where a person will input a keyword (or keyword phrase) in brackets, such as [HP laptops]. The results will only include those sites that have exactly HP laptops, including your site.
Another major point to making Pay Per Click marketing work for you is to track the results of your keyword campaigns. If you don’t do this, you will have no clue as to whether a specific keyword brings back people who buy from your site (customers), people who subscribe to your list (prospects), people who just visit your site and leave (website visitors who leave no information), or bring no people at all (the search engine listing wasn’t interesting enough for them to even click on the link to your site).
You’ll have no clue as to whether you should continue conducting a Pay Per Click campaign using a specific keyword or not. Therefore, it is important that you track the results, evaluate them, and conduct the necessary adjustments (continue using the identical keywords, drop them and utilize other keywords, add other keywords to the original keywords, etc.) so that you gain the most value from Pay Per Click marketing.
If done correctly, Pay Per Click marketing can bring back much targeted traffic to your website, and thereby, increase your profit. If done incorrectly, however, Pay Per Click marketing can lead to little or no extra traffic, but much money spent and wasted. Therefore, use the newfound information you’ve learned in this article to utilize Pay Per Click marketing properly and experience an increase in both your website traffic and your sales.
Mike Filsaime discusses more on why Pay Per Click may just be the best way to buy traffic in the history of advertising in Module 6 of “The 7 Figure Code”.